AMIR's CV
Profile summary
Marketing Manager with 14 years of experience delivering digital marketing and brand strategy across international markets including the UAE, GCC, and Canada. Known for maximizing financial performance and executing targeted programs that drive profit growth and brand visibility. Committed to optimizing customer acquisition, enhancing user experience, and establishing strong brand identities across digital platforms.
Career highlights
Profit Growth: Achieved a 30% growth in profits over 8 months by maximizing financial performance at Horizons Holdings.
Customer Acquisition: Grew daily customer inquiries from 10 to 40 messages within 4 months of execution at WeCare Lab.
Brand Visibility: Achieved a 50 percent increase in brand awareness during the first phase of the marketing strategy at Aum Meditation Center.
Program Execution: Achieved a 45% growth in profits over 6 months through targeted program execution at 23Republic.
Key skills
Professional experience
Reports to executive leadership while directing marketing operations, setting regional campaigns, and aligning digital outreach with organizational goals across the Dubai market.
- Achieved a 50 percent increase in brand awareness during the first phase of the marketing strategy.
- Attracted over 250 potential clients interested in the center services during the second phase of the marketing strategy.
- Managed social media platforms, created engaging content, and edited videos to enhance promotional materials.
- Ran Meta Ads and Google Ads campaigns to boost visibility and conversion.
Directed marketing operations across paid acquisition channels and social media presence to support lead generation and brand awareness objectives. Managed performance marketing funnels, email nurturing sequences, and analytics reviews to align promotional activities with key performance indicators.
- Executed Meta Ads and Google Ads campaigns directed at lead generation and brand awareness.
- Built and managed Mailchimp email sequences for lead nurturing and customer engagement.
- Analyzed campaign performance data to refine marketing strategies and support sales funnels.
Steered marketing operations across organizational lines of business and brands, managing a team of 14 employees spanning social media, SEO, public relations, data analysis, graphic design, content writing, and monitoring. Generated new business prospects while creating pricing and marketing strategies to attract and retain customers.
- Achieved a 30% growth in profits over 8 months by maximizing financial performance.
- Developed advertising campaigns and maintained public relations and brand image.
Directed marketing initiatives across multiple channels and customer segments by supervising 6 direct reports, including 2 graphic designers, 2 monitors, 1 social media manager, and 1 social media specialist. Oversaw business case development for proposals and proposed research projects to generate consumer insights during the 2020-02 to 2022-04 period.
- Achieved a 45% growth in profits over 6 months through targeted program execution.
- Built marketing programs aligned with strategic objectives across different channels and segments.
- Designed strategic marketing roadmaps incorporating targeted market research, audience analysis, and competitor reviews across major social channels.
- Built monthly content schedules and directed execution alongside the marketing team, publishing posts and tracking audience engagement metrics.
- Wrote weekly content posts detailing design specs and engagement factors for the target audience.
- Analyzed social media platform interaction and reach periodically.
- Implemented social media marketing plans that raised reach and interaction by over 40 percent.
- Grew daily customer inquiries from 10 to 40 messages within 4 months of execution.
Education
Network Engineering
- AI-Powered Performance Ads Certification Skills & abilities
- Using social media listening tools (Hootsuite | Buffer) to understand what customers are saying directly about a product.
- Google Analytics Integration and Management: Extensive experience in integrating Google Analytics with websites and applications, collecting, and analyzing data.
- Google Tag Manager (GTM): Extensive experience in setting up and managing Google Tag Manager for streamlined tracking and analytics.
- Google Search Console: Extensive experience in integrating and utilizing Google Search Console for data analysis and SEO optimization.
- Designing content calendars, developing targeted content, and ensuring content aligns with audience needs.
- implementing A/B Testing & Conversion Rate Optimization (CRO) testing strategies to enhance user experience and increase conversion rates.
- Creating detailed customer personas and mapping their journey to enhance targeting and engagement.
- Conducting in-depth analysis of competitors to identify strengths, weaknesses, opportunities, and threats.
- Managing partnerships with influencers to boost brand awareness and credibility.
- Developing strategies for online sales channels, optimizing product listings, and improving the customer’s purchasing experience Doing keyword research to make sure content aligns with user intent.
- Establishing and enhancing brand identity across multiple digital platforms
- Developing strategies to handle negative publicity and maintain a positive brand reputation.
- Writing persuasive marketing messages and crafting engaging stories that resonate with au
- Identifying a new way to conduct market research so the team learns something new about competitors.
- Finding a new program or tool that will better track customer engagement.
- Paying attention to customers’ comments on social media.
- Tracking site metrics to see how much time users are spending on various pages.
- Reviewing surveys and other qualitative data for insights.
- Responding to customers’ complaints with respect and empathy.
- Leading a presentation to company stakeholders about annual results.
- Reviewing quarterly marketing campaigns and identifying what could be improved in the future.
- Social media team members partnering with graphic designers to ensure brand alignment on all posts using graphics or images.
- Content marketing team members working with product team members to add new features to a company’s website in order to provide better information to customers.
- Digital marketing teams working with market research analysts to determine where, geographically, to focus specific ad targets.